My name is Patti Wells and I am a Realty Executives “Executive Launch” graduate. Having graduated in April 2005, I can attest that the end is truly only the beginning. Simply implementing a small measure of what I gained from this program and utilizing a fraction of the marketing resources put my business into motion. Each success is a stepping-stone to a greater goal for which we are trained to set and exceed. The program diversely integrates the inspiration of successful Realty Executives agents, who generously donate their time and energies, a creative resource network to customize your personal marketing plan, ongoing transactional know-how taught by real estate experts at Realty Executives University , and so much more!! My excellent listing presentation training (thanks Dale) enabled me to compete and earn two listings right away. Learning how to execute my listing presentation with quality and personal style (thanks Gerry Russell ) separated me from my competition.

I have helped my clients to get their houses ready to put on the market by staging, cleaning windows, de-cluttering, coordinating a garage sale and moving. The best part of all this was helping my client's rotteweiler deliver 10 puppies on the first day of showing! Yikes I have learned I can perform on a high level while maneuvering through the obstacles you may stumble on along the way to a successful close of escrow! Thanks Executive Launch for preparing me to handle pressure.

Collectively and individually these extraordinary real estate professionals have put together a program that trains the capabilities and character of the ‘whole person' to be a top agent. Interestingly, each person that graduates from this program is no clone of one another. My classmates and I were all different ages, all different places in our lives, all different strengths, all different personal styles, and all driven by differing goals and diverse life experiences. We all persevered through the same training and the information overload.

Through Executive Launch I have learned how to make “excellence a habit and that has become my brand. There is a difference between being an ‘agent' and being an ‘executive'.

-Patti Wells



The Executive Launch program and its keynote speakers have given me the knowledge and ammunition to confidently pursue a real estate career. My first two sales occurred mid-training, and the level of support from the transaction advisers was amazing. Congrats and I take my hat off to Dale Clayton, Barbara Lang, David Simkins, Nina Quintanilla and Scott Clayton.

-David Lennard



You do not graduate from Real Estate School as a functional REALTOR School simply gives you the background knowledge that is needed. It's only through practical experience that you learn all that is necessary to function independently. Ordinarily this learning curve is slow and arduous, taking a year or more. With Executive Launch, I became independent and able to function solely and confidently immediately. I would highly recommend it to all new graduates!

-Michelle Casuccio



Dear Dale, Barbara, Gerry, Scott, Nina and the Executive Launch Mentors:

I want to thank you for all of the training that you provided for me as a new REALTOR ® . I have been a REALTOR ® for just a year; but thanks to you, I feel that I have many years of experience. I appreciate how much you taught me, and the skills and knowledge that each of the different mentors has to offer. I have wanted to thank you for a long time, and I couldn't put it off any longer after receiving my latest listing – one that I am very proud to have gotten.

This is a spectacular home, and the owners interviewed 4 Realtors ® before awarding me the listing. They have sold their last few homes on their own, and were sure they didn't want to pay full commission to the listing agent. I am so pleased to say that I got this listing over more experienced Realtors ® , and at a full commission! They said that I got the listing because they were so impressed with what I had to offer them. What I have to offer them is a direct result of what you offered me.

With this listing, I graduate out of the Executive Launch Program. I am confident that with the tools you have given me, I can succeed as a Realtor®.

-Lori Hoefler



My name is Nancy Basinger, and I am a member of the Realty Executives' Executive Launch program (class of 10/04). I am one of the older Executive Launch students, but my background in service industries has given me an advantage in real estate. In fact, Executive Launch was started for people like me who are new to real estate and have a successful work history.

That first month with Executive Launch was more intense than I expected. There was a lot to learn (way beyond what was taught in licensing class), and the homework assignments were often time-consuming. However, there was real value in every lesson and in every assigned task. The learning environment was stimulating, with expert presentations, and the interaction with my classmates made it fun. I've stayed in touch with several of my Launch-mates, and we are even advertising together.

One of the best features of Executive Launch is the coaching that's available, even after the formal training is over. No matter how much you think you've learned, there are always new questions - particularly when you take your first listing or write your first sales contract. My first transaction was a purchase contract, written on a Saturday night, in competition with another buyer. I remember worrying about two things: how to write the "winning" contract; and how to look as if I knew what I was doing (at least to my client). There were some challenging features to the contract I was writing, but luckily I had Executive Launch coaches at my disposal, even on a Saturday evening. At the end of negotiations, our contract was accepted, my client was ecstatic, and the transaction closed without a hitch.

I particularly appreciate the corporate culture at Realty Executives. I chose this company because of its emphasis on ethics and agent support. There is a sense of team throughout the organization, even though each Executive is independent. The Executive Launch program is a perfect example of the company's focus on helping their Executives. The opportunities for education and sharing of experiences is never-ending. If you take advantage of every opportunity to learn, the payback can be tremendous. As a new real estate agent, your best chance for success is a combination of enthusiasm, commitment, persistence, and Executive Launch.

-Nancy Basinger



When Merrilyn completed real estate school and joined Executive Launch Realty Executives she had just returned to the U.S. from living in India. She was staying temporarily with her son, had a writing job that paid $1,000 a month, no car, no savings but enough money to pay her start-up costs. Today, 11 months later, after 5 closings and with 3 houses in escrow and 2 listings she now has a car, a well-paying profession she loves, her own apartment which she’s furnished on her own and money in the bank! How did she do it? “I owe it all to the exceptional training and support of the Executive Launch staff. They don’t just train you, they help you step by step through the process until you’re comfortable and experienced enough to be on your own. Even then, you’re never alone!”

Born and raised in California’s Bay Area, Merrilyn has also lived in Mexico, Holland, Japan, India and Thailand, for periods ranging from 3 months to 5 years. Although earning a B.S. in Bus. Admin., she chose to be a stay-at-home mom until her youngest turned 4, then she held a variety of positions including professional musician, legal secretary, retail manager/buyer, holistic practitioner and professional writer. What did she like best? “That’s easy” she says, “I love what I’m doing now. Real estate is an exciting arena. Every day is different and Realty Executives trains you so well you come out of the chute running!”

Executive Launch provides the pragmatic, advanced training needed to be successful in today’s real estate environment. Being well-trained gives you not only the tools, but the confidence to implement what you’ve learned in daily life. Additionally, continuing education classes and roundtable discussions are made available long after the advanced training is complete.

When asked what she likes best about Realty Executives, Merrilyn states, “Everything. It’s an amazing company whose support of its agents is never-ending and complete. What impressed me most in the beginning was its overall respect among other agents in the marketplace. What impresses me most now is its unyielding professional integrity—one that’s built on the care and concern for all.”

What advice does she have for those entering Executive Launch? “You won’t find a better company to get you started in real estate and help you grow to meet your goals. The training is unsurpassed and if you work the program, are patient, persistent and believe in yourself, you can’t help but to succeed. If I can do it starting literally from nothing, you can too!”

-Merrilyn Mcdonald



I want to formally thank you each of you for all you have done to jump-start my late-in-life real estate career.

As you may know... I have had a successful sales and marketing career in the photographic supply business which included an executive position with a Fortune 100 company as well as owning my own international supply business. "Retiring" just a few years ago..... there was something missing in my life. I was always quite active and needed an outlet........ Real Estate was the answer... but how to get it going?.

Just out of real estate school.... and not knowing anyone in the business was a challenge. After a false start. and a little discouraged, I met all of you and the future became brighter. I enrolled in your Executive Launch program and from the first day in class, I knew you were the group I wanted to be associated with. I particularly liked the structure of the program as well as the knowledgeable "outside" Realty Executive instructors and Transaction Advisors. Bringing in the many qualified "outside" vendors was very helpful as well.

Dale, with your leadership and knowledge of real estate as well as your practical teaching skills, you made the course subjects come alive and easy to comprehend. No one in your class would be left behind as the class size was very manageable and every student enjoyed helping each other as well.

Scott, with your computer and technical skills... you are at the forefront of today's Real Estate technology. Thank you for personalizing and helping to get my website (www.dennisliddell.com) up and running efficiently. I have had quite a few glowing compliments on the site.

Barbara, you have been extremely helpful and always available if I needed a particular question answered. When you said that if any of us had a question or needed help or advice on a listing, purchase or whatever situation, just call. While I have not been wanting to abuse this request... you have always answered questions promptly.. who in the world now says, "call and we will do our best to get back to you in an hour or less". Well, you always have and I thank you.

I also have to thank your(our) Transaction Advisors... Mike Bodeen is my knowledgeable go-to guy..., like all of you... it is nice to have a team behind you, encouraging you and enjoying in your success.

Since graduating from Executive Launch just a short time ago, I have had several Residential Listings as well as a Vacant Land Listing, several Residential Purchases, several Rental Leases and one New Home Inventory sale. Also I have been starting to get Referrals, both from inside as well as outside Realty Executives. This year has been great and I look forward to bigger and better things in 2007 with Realty Executives and the Executive Launch team.

Thank you again!

-Dennis Liddell



After a 25 year corporate career and 16 years as an ICU nurse then stay at home mom we were making a huge career changes. We were already investors in Real Estate and felt that was where our passion was for the future. Making the perfect choice for a company to join became our primary goal as we interviewed many companies. Upon interviewing with Barbara Lang we knew the launch program would best fit our needs. We knew if we were to succeed like we planned to we would need an education to have the best foundation and the support of a great company. The launch program has exceeded our expectations! We finished the launch program in fall of 2006 but we had a start date of January 2007. Four months into our new career we have had 7 listings, 1 sold, 2 buyers’ contacts and we are working with a number of new clients. We feel we progressed this fast because we paid attention in class and we use these skills taught everyday to prospect. Getting listing and finding buyers are our primary work goal everyday. We had to step outside of comfort zone but it sure is paying off. We attend coaching classes, the panel discussions and classes for continuing knowledge as we need them. We are learning everyday. Everyone in the program has been an invaluable resource. In the back of our head is always the phase “What would Dale do” we’ve followed that voice and feel we are on a very successful career path in Real Estate. Thank you to everyone in the launch program.

-Larry and Diane Bearse



Dear Dale and Barbara –

I just wanted to thank you for all the help ant training that you provide. I believe that the Executive Launch program is probably one of the best REALTOR training programs available. I have some of the training materials from Walter Sanford, others, your program encompasses most everything they do, but you put it on a much more personal level. You give sound advice and guidance; you’re available and give a lot of encouragement. I believe that you both genuinely care about each person that participates in the program and that’s worth more that all the hype from the others.

The Executive Launch program prepares you for a successful career in real estate, what a person does with the preparation depends on the person. Seems like I take two steps forward and one back, but so far I’m enjoying what I’m doing and I thank you both for that.

Anyway I appreciate you both and value your help and friendship. Thanks again and I look forward to seeing you at the roundtable meetings, etc.

-Terry R. Eaton



I want to personally thank all the people who make up the executive launch team. I admire you all so much for the time and dedication that you have put forth to the executive launch program. Coming from another real estate company in the valley, I knew I needed to make the right decision as to where I would hang my license for the long term. I have to admit I was sold on Realty Executives the day I met Barbara and Dale. The executive launch program has been so valuable to me that I cannot even begin to thank you all enough! The passion that you have for this program is incredible. Words can not describe how grateful and appreciative I am for your willingness and ability to help others achieve their dreams! It’s amazing to see how much you really genuinely care about our success! I recently had a transaction that was difficult in every possible way, as I thought it would never close. Despite my ever growing dismay, it ended up closing after all! Throughout the entire process, I had support and guidance from Barbara, Dale and Pat and I couldn’t have done it without them. I am so honored to be a part of Realty Executives and even more so to have gone through such a phenomenal training program and have had the opportunity to meet such inspiring people! I will forever be indebted to this program and more importantly—to the people in this program who have sincerely cared and believed in me! THANK YOU ALL SO MUCH!

-Rachelle Roman



Jumping ship and beginning an entirely new career was as frightening to me as it was exciting! I always knew I wanted to get into real estate, but it wasn't until I met Barbara Lang and the incredible group of professionals at Executive Launch, that I knew I would join Realty Executives. They helped make my transition from television marketing to real estate smooth, efficient and most of all, comfortable. Don't get me wrong; it was a very daunting experience. But knowing that I had the support of the Executive Launch team just a phone call away, made me feel secure and more confident about my abilities in real estate.

In just 5 months, my real estate career has skyrocketed. I have one transaction completed and am now focusing on my three listings. Although I am a very motivated person, my success has a lot to do with Barbara Lang, Dale Clayton and the entire Executive Launch team. Their seminars and classes cut through the confusion and help new agents, like myself, focus on what is truly important to building a new career in real estate. The well-rounded courses gave me a head start in my new career that I would not have gotten anywhere else. From contracts to listing presentations, the experience and knowledge they shared was priceless. I am truly thankful for the Executive Launch team and know that I can count on them for anything. Today, I am looking forward to building my business and know that the sky's the limit!

-Andrew Caliendo